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Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

SMP Group wraps Leicester City bus for lucky fans

SMP Group wrapped a bus that was used to give a select group of Leicester City FC fans a tour of the city. Only those fans that had bet on the team to win the Premier League at the beginning of the season qualified for the celebratory tour.

Killer app: Studio One teaches lesson for school hoarding

Northamptonshire County Council has enlisted the help of local wide-format printer Studio One to supply hoarding boards to dress the perimeter fence surrounding the town’s old post office site.

HP unveils Scitex 9000 Industrial Press

HP has unveiled an entry-level Scitex industrial flatbed and a new inkset at Fespa Digital targeted at mid-level sign and display printers or established outdoor printers looking to move into point-of-sale.

‘We will continue to grow, but it has to be sustainable’

SMP Group managing director Bradley Slade might not have the diverse CV of some his peers, but in his 23 years at the out-of-home and POS specialist he’s certainly learned a thing or two about the importance of never forgetting the basic business principle that cash is king.

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