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The power of print is not lost on the net’s biggest brands

As well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.

Facebook and the power of print

Jo Francis says that it is super-significant that online giant Facebook has turned to old media to get an important message across.

VGL’s fruity Tube job has the sweet smell of success

Commuters at Oxford Circus London Underground station rarely come up smelling of roses, but they almost definitely picked up the scent of strawberries recently.

Killer app: Tayprint hits the streets for homelessness charity

While Christmas is the best time of year for many, for some it is the worst. During the festive season, the UK’s homeless population are left out in the cold, surrounded by reminders of the reveries of the more fortunate.

Killer app: PressOn’s tail wrap set to break the sound barrier

The Bloodhound SSC is “an amazing display of the collective British spirit,” according to PressOn joint managing director Nigel Webster. Racing to 210mph on its first unveiling in late October, the supersonic car – designed to reach up to 1,000mph at full power – was put together by a team of engineers and a number of select suppliers from across the UK, including the Chatham-based printer.

Smart posters reached for the sky but never took off

The concept of an interactive poster is simple; getting the consumer to engage with the content to establish or reinforce a relationship between brand and user.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

SMP Group wraps Leicester City bus for lucky fans

SMP Group wrapped a bus that was used to give a select group of Leicester City FC fans a tour of the city. Only those fans that had bet on the team to win the Premier League at the beginning of the season qualified for the celebratory tour.

Killer app: Studio One teaches lesson for school hoarding

Northamptonshire County Council has enlisted the help of local wide-format printer Studio One to supply hoarding boards to dress the perimeter fence surrounding the town’s old post office site.

HP unveils Scitex 9000 Industrial Press

HP has unveiled an entry-level Scitex industrial flatbed and a new inkset at Fespa Digital targeted at mid-level sign and display printers or established outdoor printers looking to move into point-of-sale.

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