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Killer app: PressOn’s tail wrap set to break the sound barrier

The Bloodhound SSC is “an amazing display of the collective British spirit,” according to PressOn joint managing director Nigel Webster. Racing to 210mph on its first unveiling in late October, the supersonic car – designed to reach up to 1,000mph at full power – was put together by a team of engineers and a number of select suppliers from across the UK, including the Chatham-based printer.

Smart posters reached for the sky but never took off

The concept of an interactive poster is simple; getting the consumer to engage with the content to establish or reinforce a relationship between brand and user.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

SMP Group wraps Leicester City bus for lucky fans

SMP Group wrapped a bus that was used to give a select group of Leicester City FC fans a tour of the city. Only those fans that had bet on the team to win the Premier League at the beginning of the season qualified for the celebratory tour.

Killer app: Studio One teaches lesson for school hoarding

Northamptonshire County Council has enlisted the help of local wide-format printer Studio One to supply hoarding boards to dress the perimeter fence surrounding the town’s old post office site.

HP unveils Scitex 9000 Industrial Press

HP has unveiled an entry-level Scitex industrial flatbed and a new inkset at Fespa Digital targeted at mid-level sign and display printers or established outdoor printers looking to move into point-of-sale.

‘We will continue to grow, but it has to be sustainable’

SMP Group managing director Bradley Slade might not have the diverse CV of some his peers, but in his 23 years at the out-of-home and POS specialist he’s certainly learned a thing or two about the importance of never forgetting the basic business principle that cash is king.

JCDecaux to 'completely digitise Oxford Street' in £300m contract

Out-of-home (OOH) giant JCDecaux is planning to “completely digitise” London’s Oxford Street and install 1,000 digital screens when it takes over a £300m bus shelter contract.

Taking posters to new heights

There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible.

L&S Display helps auction house win its stripes

L&S Display recently produced an eye-catching bespoke graphic application for the outside of auction house Christie’s King Street Gallery buildin in London.

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