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DC Thomson Streams UK first with bespoke Broons

The Sunday Post newspaper ran a special £10,000 competition in a comic strip insert featuring the paper’s popular characters The Broons. Individual codes were printed in each of 210,000 copies of the Sunday Post’s supplement magazine iN10. As well as the codes, different endings to the story were printed for the 500 winners.

Killer app: Printers pool resources to rebrand News UK agents

Popping to the shop to grab a paper? You might end up coming away with more. According to Him! CTP 2013 research 69% of shoppers buy other items as well as a newspaper, with those buyers tending to be more loyal.

Killer app: LinkedIn UK marks 15m users with print freebies

What boasts 66 rocket scientists, 12,530 journalists, 59 body builders and five mermaids? Not a joke, but a few interesting facts on professional networking site LinkedIn’s UK membership.

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