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Innovation can deliver for both big and small

The label printing landscape is shifting, as evidenced by events that took place just as this article was being compiled.

Printed DM ROI is on the up as unopened volumes fall

In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.

It’s time to consider putting up prices

While on many levels we’re going through a period of seismic change, politically and economically in particular, some things remain constant. I’m talking about the thorny issue of pricing in print, as highlighted in our roundtable feature.

‘It’s all about return on investment’

Earlier this month, The Printing Charity, in partnership with Ricoh, took the opportunity presented by its annual luncheon to organise a roundtable discussion on how the industry can prepare for growth following the political and economic challenges of 2016.

Draw up your own recipe for social success

The onward march of social media continues. Today, roughly one in every three people in the world is an active social media user. But of course, that does not paint a true picture for the more developed countries where penetration levels are far higher.

Print’s still vital for marketing

At last week’s Power of Print seminar at Stationers’ Hall in London, unsurprisingly the effectiveness of print was the main topic of the conversation.

CFH Docmail in hybrid mail European first

Print and mail specialist CFH Docmail is now using its two high-speed insertion lines to enable SME customers to print on inserts and Business Reply Envelopes, in what it said was a European first.

Sleeve specialists get into a groove

Last year was a watershed moment for sales of vinyl records in the UK. Just over 2 million LPs were purchased in 2015 – a 64% increase on the previous year and a 21-year sales high, according to research from music body BPI.

Mixed market signals in IPA report as DM spend drops

Jitters over Brexit, weak global growth and ongoing government spending cuts have led to uncertainty in the marketing sector despite increasing budgets, according to new data.

Pendulum is swinging back to print

A sell-out group of print buyers was given an expert run-through of the benefits of inserts, and how to get the best out of them at a recent DMA event.

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