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Why the big fish you’ve just landed may bite back

Think big, they say. After all, why would anyone turn up their nose at a huge slice of business? Consider the revenue, the prestige! Maybe even take a moment to bask in the envy of your competitors.

To hit the ROI bullseye you need proper targeting

According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.

Getting a good deal is critical to survival

Nelson Mandela, according to Harvard Law School, was one of the best negotiators in history. Well known for his patience, strategic thinking, practicality and unwillingness to quit, he could make concessions, but would refuse to back down from what he thought was most important.

Ramping up social media in pursuit of the perfect post

For a sector that is frequently geared around promoting the services of other businesses, the print trade often struggles with selling itself.

The devil is in the fine print

Print is all about dissemination of information. From Gutenberg to where we are now, printers have always handled sensitive information.

Precious print treats to stash under the tree

If you’re stumped for what to buy that special someone, then our gift guide is the ideal place to get some inspiration.

Despite digital growth the promissory note persists

With an increasing number of contactless payments being made, and the popularity of using mobile phones for managing money, it is easy to wonder whether the paper (or, nowadays, plastic) banknote still has a future.

Open up sociable channels for better reach and impact

You don’t need me to tell you how big a deal social media has become. You’ve probably already read that somewhere... like Facebook. Or maybe LinkedIn or Twitter. Or possibly on some other platform, sandwiched between puppy GIFs, selfies and random shots of a stranger’s dinner.

Set out a routemap for your firm’s future

If you fail to plan, you are planning to fail!” – wise words from Benjamin Franklin, one of the founding fathers of the US. He’s right and it’s one of the reasons why an industry has grown up to support firms of all sizes wanting to plan for their future.

Understand your own value and clients’ needs

It’s a familiar refrain. The customer tells you they consider their suppliers to be ‘partners’. Yet when it comes to the crunch, their priority appears to be screwing you down in price to get the job done for the lowest possible cost.

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