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National treasure: printers trading on ‘brand Britain’

When was the last time you bought something that was made in Britain? For many of us that’s likely to be a tough question to answer. We’re so accustomed to a global market that we barely bother to check the journey a purchase has made to arrive at our home or business. It could be from anywhere – many never give it a second thought.

How well can UK printers fare in international markets?

As time ticks away on the Brexit clock, one of the few things we can be quite certain of is the the high degree of uncertainty among businesses about a future outside the EU. Negotiations between Downing Street and Brussels sputter along and, depending on which newspaper you subscribe to, both are to blame for the failure to clarify the situation.

Don’t fret over bad decisions, learn from them

I can’t imagine there’s a single business leader reading this who hasn’t made a dodgy decision at one time or another that they later regretted.

New guard recognises print’s value

As digital technologies continue to make their evolutionary impact on everything from news and advertising consumption to data storage, analysts and onlookers seem to declare print to be dead with increasing regularity.

More brands buy in to the luxury look

It’s an exciting time to work in luxury packaging, if a new study from Smithers Pira is to be believed. The print and packaging consultancy says more and more brands are recognising the value that high-end packaging can bring, and fewer are satisfied with bog-standard offerings.

Sector stays upbeat on Brexit gamble

The past few weeks have been a white-knuckle rollercoaster ride for Britain’s Brexit negotiations. Speaking in Florence towards the end of September, Theresa May unveiled a bit more detail around the government’s plans including an aspiration to remain a member of the single market until 2021.

How can print benefit from the booming creative industries?

In a recently published review commissioned by the government and headed up by ITV chairman Sir Peter Bazalgette [see boxout], the wide variety of disciplines that make up the creative industries and their contribution to the UK economy was put to task.

Landa’s tech now faces its true test

There aren’t many industry bosses who would choose to stand up in front of their customers, and talk for more than an hour about their family background and formative years.

Has email been pipped by the post?

With technology ever advancing, the past few years has seen an inevitable digital overload that has in some cases led to a resurgence for more traditional, tactile mediums.

Print and branding experts extol the virtues of the medium at EPIP 2017

The print element of a campaign can often be the last thing that brand and marketing professionals think about, and in a digital-first world this is perhaps of little surprise.

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