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Why the big fish you’ve just landed may bite back

Think big, they say. After all, why would anyone turn up their nose at a huge slice of business? Consider the revenue, the prestige! Maybe even take a moment to bask in the envy of your competitors.

Printers promoted to the Premiership

Last summer the England men’s national football team famously defied the nation’s low expectations to reach the semi-finals of the 2018 Fifa World Cup in Russia.

Print can profit from the unboxing fad

Online ‘unboxing’ videos are said to attract billions of views each year on YouTube and other content sharing platforms such as Instagram and Twitter, and can be incredibly lucrative for their creators, with many unboxing channels racking up millions of subscribers.

To hit the ROI bullseye you need proper targeting

According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.

Virtues of print hailed at comms event

Leading lights from the creative digital industries in the north of England and beyond converged at the Rose Bowl in Leeds last month to hear about the latest trends, developments and technological advances impacting their sectors.

JICMail’s impact assessed one year on

In January 2018, a new ‘currency’ for measuring advertising mail engagement was launched, finally enabling the third-largest media channel in the UK according to ad spend to be considered by marketers on a like-for-like basis to television, radio, outdoor and press.

Getting a good deal is critical to survival

Nelson Mandela, according to Harvard Law School, was one of the best negotiators in history. Well known for his patience, strategic thinking, practicality and unwillingness to quit, he could make concessions, but would refuse to back down from what he thought was most important.

Continuous-feed inkjet sector finds success with automation

A variety of technology advances moved the conversation forward at Swiss manufacturer Hunkeler’s specialist trade show in Lucerne.

Ramping up social media in pursuit of the perfect post

For a sector that is frequently geared around promoting the services of other businesses, the print trade often struggles with selling itself.

The devil is in the fine print

Print is all about dissemination of information. From Gutenberg to where we are now, printers have always handled sensitive information.

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