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Open up sociable channels for better reach and impact

You don’t need me to tell you how big a deal social media has become. You’ve probably already read that somewhere... like Facebook. Or maybe LinkedIn or Twitter. Or possibly on some other platform, sandwiched between puppy GIFs, selfies and random shots of a stranger’s dinner.

Set out a routemap for your firm’s future

If you fail to plan, you are planning to fail!” – wise words from Benjamin Franklin, one of the founding fathers of the US. He’s right and it’s one of the reasons why an industry has grown up to support firms of all sizes wanting to plan for their future.

Print can capitalise on online’s failings

In its eighth year, the Power of Print conference played host to its biggest audience yet, with more than 200 attendees heading to Stationers’ Hall to hear from an impressive line-up of speakers.

Follow customers on path to success

In this issue’s round table discussion, of the many interesting topics covered one in particular stood out: that there are two types of print businesses – those that are focused on products and those focused on services.

Subscribing to modern sales models

If juggernauts like Netflix and Spotify are anything to go by, the flexible subscription model is in vogue right now.

Christmas comes early for bookworms

Christmas is coming – regardless of any protests that autumn has barely begun. The retail sector is revving up for the festive season already. For print, this means production will step up on all sorts of physical media.

Great British manufacturers taken on in latest M&A flurry

A busy year of M&A action among manufacturers appears to have come to a head with Heidelberg’s MBO buy, Plockmatic Group’s acquisition of Watkiss Automation and Kolbus Group’s purchase of Autobox Machinery all announced in the past few weeks alone.

Marketers should embrace innovation

It seems that M&A deals are a bit like busses, no action for months and then a convoy of them turn up all at once.

The printer’s view of Brexit: two years on, six months out

In the small hours of 24 June 2016, seemingly almost a lifetime ago, David Dimbleby made an announcement to a stunned nation: “At 20 minutes to five, we can now say, the decision taken in 1975 by this country to join the Common Market has been reversed by this referendum to leave the EU.”

Understand your own value and clients’ needs

It’s a familiar refrain. The customer tells you they consider their suppliers to be ‘partners’. Yet when it comes to the crunch, their priority appears to be screwing you down in price to get the job done for the lowest possible cost.

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