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Print sets the beat at the heart of the marketing mix

For decades print was a medium of choice for marketers. Like TV and radio, it was a well proven method that delivered measurable ROI. Then the internet, email and SMS messaging came along and suddenly print’s dominance was threatened.

Youngsters predict a future full of print

Print is a foreign concept to the under-30s. They don’t understand it. They don’t want it. They don’t need it. Or at least that’s what some would have you believe. The reality, however, is quite different. Not only is there plenty of anecdotal evidence to prove youngsters’ affection for print, the numbers support it too.

Eclipse rounds off £2m spend and hints at more to come

Eclipse has rounded off a £2m spend in digital and post-press kit for its Eclipse 4dm direct mail arm with a £200,000 IT upgrade across both parts of the business, with more digital and finishing kit investments planned for 2014.

Peer-to-peer print marketplace service goes live

A former marketing director of Webmart has set up a commission-free online trade-only marketplace for printers to place and win business.

Inc Direct adds to CRM know-how with new role

Inc Direct has boosted its sales reach with the appointment of Roger Stevens in the newly created role of CRM director.

Prontaprint Walsall rounds off £400,000 spend to realign business

Prontaprint Walsall has bought an Esko Kongsberg i-XE10 digital cutting table, which rounds off a £400,000 investment programme to refocus the business.

Rapidity targets post-press automation with Duplo spend

Rapidity signed for a Duplo DC-745 multi-finishing system on the opening day of Duplo’s London Calling 5i event this week and revealed plans for future investments in web-to-print and achieving ISO 27001.

FCS installs Xerox iGen as business thrives

Transactional print and mailing house FCS LaserMail has bought a host of new kit as part of an ongoing investment that is likely to hit £750,000.

Duplo boosts portfolio with PBT photobook lines

Duplo has secured the exclusive UK agency for Photobook Technology’s (PBT) Mita range of lay-flat hardcover book production systems aimed at photobook specialists and commercial printers.

Print order volumes highest since 2010, survey shows

Volume and output increased in Q3 of 2013 and confidence is strong for the fourth quarter, according to the latest Printing Outlook survey.

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