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Print sets the beat at the heart of the marketing mix

For decades print was a medium of choice for marketers. Like TV and radio, it was a well proven method that delivered measurable ROI. Then the internet, email and SMS messaging came along and suddenly print’s dominance was threatened.

Youngsters predict a future full of print

Print is a foreign concept to the under-30s. They don’t understand it. They don’t want it. They don’t need it. Or at least that’s what some would have you believe. The reality, however, is quite different. Not only is there plenty of anecdotal evidence to prove youngsters’ affection for print, the numbers support it too.

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