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Smartphones can help drive new business to smart printers

Of all human possessions, one stands out as being our favourite. It is probably the object that spends more time with the average British adult than anything else, except a watch or jewellery. It is of course our smartphone.

Print remains a powerful medium, but it still needs selling

One thing has the power to make every single one of your customers feel special.” That thing? A letter.

‘Digital-first’ isn’t the end of print

Those reading a sentence like this one for the first time in print, rather than on a smartphone, tablet or other digital device, will soon be in the minority. Modern society is in the process of transition, from ‘print-first’ to ‘digital-first’, and the advertising and communications markets are no exception.

Confidence crisis is print's opportunity

In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.

Print and digital must team up to re-energise both media

At the beginning of the month, newspaper publishing giant News UK catapulted itself onto a new platform of cross-media potential and made the industry as a whole sit up and take notice.

Privatisation plan raises hackles and hopes in equal measure

There's little doubt that Royal Mail bosses welcome the government's long-awaited pledge to privatise the group, but for some in the print industry, it's a poison pen letter, tainted with the threat of industrial action and reduced service levels.

AR offers a means to put value back into printed products

Exploding labels, barking magazines, personal catwalks in your living room... Until now this level of interaction through the traditional medium of print has been a fantasy, but now the printed page is literally being brought to life through the use of augmented reality (AR).

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