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Direct mail ROI increases as unopened volumes fall

500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research.

DST to sell UK operation

DST Systems is to sell its US customer communications business and is looking for a buyer for its £165m-turnover UK operation.

Public sees direct mail in fonder light, survey finds

Public perception of direct mail is improving, with almost half of consumers seeing it as good business communication, according to a recent survey.

Romax completes 2014 spend with IFS kit and cross-media package

Romax has rounded off a £350,000 capex spend in 2014 with some new cutting and folding kit from Intelligent Finishing Systems (IFS) and a new cross-media marketing software suite.

Banks joins Xeikon to continue drive into commercial print

Former Presstek UK sales director Peter Banks has joined Xeikon to head up the digital press manufacturer’s UK commercial sales.

Potts hits M&A trail with Bakershaw buy

Potts Print (UK) has bought Bakershaw Print, a smaller local rival, in a deal that the Northumberland-based commercial print, direct mail and packaging specialist hopes will be the first of several strategic acquisitions in the next 12 to 18 months.

First 4 in £500,000 DM expansion and re-equip

Trade finisher First 4 Print Finishing has invested more than £500,000 in its direct mail division and the completion of an upgrade to its stitching kit.

Potts secures major theatre contract

Potts Print (UK) has won a three-year contract, which will be worth in excess of £300,000, for all the print and mailing for a prestigious theatre company.

Former DST boss returns to print with Print Logic rescue

Collapsed commercial print and direct mail business Print Logic has been bought out of administration in a deal that signals the return of a leading figure in the direct mail and transactional print market.

Mailing People boosts digital capacity with Xerox double install

Direct mail specialist The Mailing People has invested £150,000 to more than double its digital print capacity to cater for growth developed during 2013 and projected growth this year.

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