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JICMail’s impact assessed one year on

In January 2018, a new ‘currency’ for measuring advertising mail engagement was launched, finally enabling the third-largest media channel in the UK according to ad spend to be considered by marketers on a like-for-like basis to television, radio, outdoor and press.

Fundraising plans could benefit DM

Printers that produce charity mailings could see their volumes increase following an imminent overhaul in the ways charities will be allowed to contact members of the public who sign up to a new register.

Pendulum is swinging back to print

A sell-out group of print buyers was given an expert run-through of the benefits of inserts, and how to get the best out of them at a recent DMA event.

Research seeks to identify holy grail of direct mail – value

For those in the business of direct marketing, perhaps the most elusive factor to pin down in any campaign is the concept of value.

Whistl suspension hits market evolution

The decision by the UK’s second biggest postal services provider Whistl to suspend final-mile delivery services last week, putting 2,000 jobs at risk, has put back the evolution of a market economy for letter delivery.

Election 2015: Whoever wins, print’s role is crucial

Things are getting heated in the Thanet South constituency, where UKIP leader Nigel Farage is making a make- or-break stand in his attempt to become an MP.

Don’t write off DM yet, it’s getting smarter, not just smaller

On the face of it, last month’s annual Ofcom Communications Market Report would have made pretty grim reading for the print industry: volumes are down, direct mail spend is down and the CWU is issuing dire predictions about the future of the universal service.

DM sector up in arms over postcode file access proposals

It is the most up-to-date and comprehensive database of its kind in the UK, holding details of more than 29m business and residential addresses, and for many it is invaluable. Few in the direct marketing industry would dispute this, which is where consensus all but ends on Royal Mail's Postcode Address File (PAF).

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