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GDPR spells trouble for lazy marketers

Unless you’ve been living under a stone for the past few months, it can’t have escaped your notice that in a few short weeks the biggest shake up of data regulations in at least two decades will be rolled out: the General Data Protection Regulation.

DM sector up in arms over postcode file access proposals

It is the most up-to-date and comprehensive database of its kind in the UK, holding details of more than 29m business and residential addresses, and for many it is invaluable. Few in the direct marketing industry would dispute this, which is where consensus all but ends on Royal Mail's Postcode Address File (PAF).

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