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'People are returning to print because it achieves results’

As one of the biggest brand-side print spenders in the UK, Sky’s head of print management Mark Cruise in many ways bears a heavy responsibility on his shoulders.

Interview: 'If you’re not attacking your market, someone else will’

Dave Broadway has been managing director of CFH Docmail since the mid 1990s. The firm was founded by Broadway’s father, Geoff, in 1977, and he joined in 1980 after completing a degree in chemistry, during which he created a clandestine punch card estimating system on Bath University’s computers.

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