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Go Inspire study: Direct mail and email work better together

Go Inspire Group has released new research that offers a comparison of campaign incremental revenue gains from using direct email, direct mail and a combination of both media.

SMP board expands with first Scottish addition

The Strategic Mailing Partnership (SMP) has welcomed its first Scotland-based industry expert onto its board.

JICMail looks to the future following award win

JICMail (The Joint Industry Committee for Mail) has outlined its plans for 2019 after winning a prestigious media research award.

Newspaper inserts slip below magazine and third-party insert volumes

Magazine and third-party inserts now have a larger market share than newspaper inserts, according to new research.

Royal Mail testing new post-GDPR targeting method

Royal Mail has started testing a new mailing technique that will enable acquisition mail to continue following the introduction of the GDPR legislation.

JICMail launch creates 'currency' to measure direct mail engagement

The Joint Industry Committee (JIC) for Mail has launched the first ever “currency” for mail, based on comprehensive readership research for the channel, to help advertisers with their media planning.

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