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Paper cuts into polywrap’s dominance

Take-up of paper wrapping in favour of polywrapping by publishers is gathering pace with three major media groups opting to make switches, including venerable weekly Country Life moving to paper wrap for its subscriber copies.

Can AR outgrow its gimmicky image?

Long touted as the next big thing and a major opportunity for print to boot, augmented reality (AR) has hit the headlines again in recent weeks.

Corbyn seeks to revive local papers

For each ally Jeremy Corbyn wins, he seems to make a new enemy too.

The power of print is not lost on the net’s biggest brands

As well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.

Buyers have been slow to pick up on digital’s image problem

While printers have had to face up to many challenges over the past few years, consumer trust hasn’t been one of them.

Print parses programmatic problems

How far can a brand trust digital advertising?

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Print reigns during royal revelries

Newspapers and magazines can’t resist a royal special and the 90th birthday of Queen Elizabeth II on 21 April was the perfect opportunity to go large, sometimes very large, on the subject of our longest reigning monarch.

ABCs don’t reveal the whole story

The recent release of the ABC figures for net circulation of magazines between January and June 2015 showed the usual continuing falling circulation figures across the board, yet publishers and analysts remain generally upbeat about the state of the magazine industry.

Celebrating an exceptional career

It seems as if Steve Wehrle was destined to work for the Radio Times. His father worked for the corporation at various outposts, and his mother was a BBC secretary.

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