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10 Reasons why print file preparation needs to be automated

Good news first: PRINT IS NOT DYING! The sales volume of the printing industry has been at a stable plateau for the past decade. However, its parameters have changed: short-run jobs, print on demand… And as we all know: Disruption is a catalyst for change. The changing market conditions require print service providers to re-think their workflows. Here are the top 10 reasons why automation is the key to a winning market position and a more profitable production.

Positive Images UK invests in EFI MarketDirect

    News
  • Tuesday, April 3, 2018
Positive Images UK has moved into data-driven multichannel marketing after installing EFI’s DirectSmile cross-media suite, which it will soon have upgraded to MarketDirect, the rebranded and redesigned version of the platform.

Me & my: EFI DirectSmile Cross Media

Cheadle, Cheshire-based POS printer Cestrian prides itself on its innovative approach to business. The company produces retail POS, outdoor graphics and event and exhibition material from its ‘print hub’, and employs a team of in-house developers whose specific role is to come up with technological solutions to help customers streamline their print projects by reducing lead times and costs.

RedTie seals cross-media deal

    News
  • Thursday, October 17, 2013
Web-to-print specialist RedTie Group has signed an exclusive licence agreement with US-based Easypurl to become sole provider of its cross media marketing tools in the UK and Ireland.

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