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Coronavirus survival guide, part one: Contracts

As Covid-19 continues to force the world into isolation, Printweek examines three key issues for management and finds advice on how to mitigate the impact of coronavirus. Part one is on removing risk from contracts.

A fragile truce binds printers and managers in partnership

Around a decade or so ago PrintWeek published its inaugural print management league table. The table ranked the UK’s 20 biggest print managers by turnover and was headed by corporate behemoths like Astron, which by then had already started to morph into a business process outsourcer, rather than a pure-play print management company.

Collaboration and creativity is key for proactive printers

When Augustus Martin was approached by a client to create in-store point-of- sale (POS) material for a financial services campaign, it knew there was a 'value-added' element missing. So the POS printer pitched a straightforward suggestion: add to the campaign a QR code specific to each store and then link this to tracking software. This meant that the client could instantly see how the campaign was generating traffic.

Keep the wheels moving in a changing environment

For our special issue, PrintWeek talks to three very different buyers to ask how their marcomms print requirements are changing and evolving. Their answers throw up some interesting issues and some predictable concerns.

Brands mix it up with multiformat promo campaigns

It wasn't until the last few years that the print industry really began to embrace cross-media services, despite the fact that capability to run a multichannel campaign has been around for some time. What changed was that those early adopters who took the plunge into cross-media early were reporting massive success.

The pros and cons of being a one-stop media shop

It's not like the print industry to take something for granted. Be it the outlandish claims of a new piece of kit, a boast of massive profitability or a brag about environmental performance, print always seems to apply an eye of scrutiny.

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