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Pendulum is swinging back to print

A sell-out group of print buyers was given an expert run-through of the benefits of inserts, and how to get the best out of them at a recent DMA event.

The decline of printed inserts doesn’t tell the whole story

A new report published by the Direct Marketing Association (DMA) has measured, it claims for the first time, the combined number of printed media and third-party inserts placed in the UK.

Confidence crisis is print's opportunity

In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.

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