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Don’t let aged files byte the dust

There’s a fine collection of old Macintosh computers in my attic and garage. A 1988 Mac SE, a 1995 PowerBook laptop with tiny mono screen, a 1996 Performa 6200 and a huge metal G5 from 2002. They all work, but my wife doesn’t understand why I want to use up all that storage space.

Killer content will click with customers

Prior to the internet if a company wanted to order some printed collateral they would typically pick up a copy of the local Yellow Pages and thumb through the alphabetised list of printers in the area before randomly selecting one. It was as rudimentary as it gets.

The first line of defence

Making the print is only ever part of the job of meeting the client’s need for a product to convey their messaging. It is usually necessary to finish the print to protect and/or enhance it, ensuring it looks the part and will continue to do so for its intended life.

Wide range of applications wins fans for sublimation

If you think Dai Sub is a Welsh submariner then you could be missing out on a low-cost technology with the potential to grab a bigger share of your existing customers’ print spend and open up a range of profitable new markets.

Has processless become the new normal?

When processless plate technology was originally introduced in the 2000s it was met with a healthy dose of scepticism from many people in the printing industry.

DTS paints picture of the shape of things to come

A new dimension is opening up for digital printing. The third dimension. We’re at the start of an exciting new phase in the adoption of digital printing that will see it applying images ‘direct-to-shape’ (DTS), meaning straight onto cylindrical, concave, convex and irregular objects.

How the humble mobile phone will conquer W2P

On Valentines Day this year, a landmark moment in retail was reached: according to the IBM Digital Analytics Benchmark, the proportion of online retail traffic coming from mobile devices broke the 50% mark.

Take your print out of the gutter

In a market where even digital print is becoming commoditised, the once-humble bindery is emerging as the place to add value and hopefully restore profits. Short-run or one-off books and brochures can be given a bespoke treatment that customers will pay big money for, yet if you organise yourself the production costs are a fraction of that.

Inject some theory into equipment shopping sprees

The biggest decision that most print bosses face on a recurring basis is whether or not to invest in a new piece of machinery. The second biggest decision is which piece of kit to buy.

Why achieving marginal gains is worth the price

In winning the 2015 Tour de France last month Chris Froome did something no British rider had managed before, becoming the first to win the race two times.

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