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Can SMEs take on W2P’s big three?

For web-to-print giants Photobox, Truprint and Vistaprint, personalised print is their lifeblood, but it is a market that most commercial printers have either struggled to compete in or not entered at all.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Printers promoted to the Premiership

Last summer the England men’s national football team famously defied the nation’s low expectations to reach the semi-finals of the 2018 Fifa World Cup in Russia.

Fringe targets print in eco drive

With ticket sales topping 3 million for the first time this year, the 345,000 copies of the programme produced for this year’s Edinburgh Fringe festival may on the face of it seem like a comparatively conservative figure.

‘Creating a recipe for success’

Last month’s EFI user conference in Las Vegas may have marked a number of debuts, most notably the inaugural Connect for its new private equity owners, new CEO and new CTO, but the overarching message was a very familiar one.

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