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JICMail reports on partially addressed mail impact

The Joint Industry Committee for Mail (JICMail) has published new audience data that highlights the reach and interaction rates of partially addressed mail.

Consumers abandoning email accounts due to irrelevant marketing

There are 19 million ‘ghost’ email accounts that are active but no longer used in the UK, many having been abandoned after being bombarded with too much irrelevant or unwanted email, according to new research.

CFH Docmail in hybrid mail European first

Print and mail specialist CFH Docmail is now using its two high-speed insertion lines to enable SME customers to print on inserts and Business Reply Envelopes, in what it said was a European first.

Mixed market signals in IPA report as DM spend drops

Jitters over Brexit, weak global growth and ongoing government spending cuts have led to uncertainty in the marketing sector despite increasing budgets, according to new data.

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