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Has email been pipped by the post?

With technology ever advancing, the past few years has seen an inevitable digital overload that has in some cases led to a resurgence for more traditional, tactile mediums.

Overmatter: vote-losing print

Ah, a general election. Time for political parties of all persuasions to mess something up in printed form.

Snap vote is a party for political print

No matter where your political loyalties lie, the General Election is a big deal for the print industry. While the potential business impact of the parties’ policies is outlined in our feature on page 22, here we focus on how the election has impacted print, and how some companies have turned it into an opportunity.

Printed DM ROI is on the up as unopened volumes fall

In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.

Adspend falls but outlook is improving

The numerous benefits of print as an effective marketing tool hardly need repeating, yet a UK advertising market report published last month revealed that print advertising is continuing its slow decline while digital, online and mobile formats experienced record first-half spending.

Print advertising standing up to “challenging backdrop”

Latest data for UK advertising shows digital, online and mobile formats have driven record first-half spending, while traditional print remains steady despite decline.

The strength of the SMP points to a positive future for DM

The Strategic Mailing Partnership (SMP) is having a makeover. The partnership was first launched back in 2008, to give mailing houses more of a say in the future of the industry.

Royal Mail MarketReach report dispels DM engagement myths

Young people living at home are the ‘life stage’ most likely to read and respond to direct mail, according to new research from Royal Mail’s MarketReach division.

Johnston Mailing upgrades Canon firepower

Johnston Mailing has ordered three Canon imagePress machines in a £200,000 deal to help meet heavy demands for direct mail and edge it into new markets.

Campaigns reaffirm that print works

Despite Brexit fears, weak global growth and ongoing government spending cuts, spending on marketing rose in the first quarter of this year, according to research by The Institute of Practitioners in Advertising (IPA) last month.

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