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To hit the ROI bullseye you need proper targeting

According to the latest annual Advertising Association/WARC Expenditure Report published in April 2019, UK advertising spending on direct mail in 2018 topped £1.5bn.

Link Mailing in liquidation

Coventry-based Link Mailing has been placed in voluntary liquidation following a meeting with company members and appointed liquidators.

Whistl Fulfilment expands a year after Prism acquisition

The fulfilment division of delivery management group Whistl has revealed plans to expand its Rushden depot and created a new senior management position.

InnerWorkings facing new legal action

InnerWorkings, the US-based print management and marketing giant that has a UK subsidiary, is facing legal action from investors once again over alleged financial misreporting.

MBA appoints former Adare director

MBA-Group has recruited a former Adare SEC director to spearhead growth in digital technology and wider communication services.

Go Inspire looks for new GI lead after rejig

Go Inspire Group is on the hunt for a new managing director to augment a recent management reshuffle across the £45m-turnover GI Solutions and Eclipse 4DM businesses as it looks to target further acquisitions.

Has email been pipped by the post?

With technology ever advancing, the past few years has seen an inevitable digital overload that has in some cases led to a resurgence for more traditional, tactile mediums.

Overmatter: vote-losing print

Ah, a general election. Time for political parties of all persuasions to mess something up in printed form.

Snap vote is a party for political print

No matter where your political loyalties lie, the General Election is a big deal for the print industry. While the potential business impact of the parties’ policies is outlined in our feature on page 22, here we focus on how the election has impacted print, and how some companies have turned it into an opportunity.

Printed DM ROI is on the up as unopened volumes fall

In terms of ROI, it’s fair to say that direct mail is going through something of a purple patch.

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