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Keeping up with the march of progress

Keeping pace with technological innovations is a must for marketers. It is also a huge must for printers who, already producing the medium required to work in tandem with many new technologies, may soon find themselves called upon to advise on the digital side of things too.

Doors open on Cross Media 2013

Cross Media 2013 opened for business today (23 October) with a line-up of exhibitors including big names such as Konica Minolta, Layar and Brand Perfect and high hopes on visitor numbers.

PrintWeek Awards 2013 Cross-media Company of the Year - Howard Hunt Group

"A well thought-out, well timed and well executed campaign with impressive results," was the judges' verdict, but what was the challenge? Superdrug launched its Beautycard loyalty programme in May 2011 to challenge rival cards and it soon boasted millions of users.

Category sponsor: Cross Media 2013

PrintWeek Awards 2013 Cross-media Company of the Year - Howard Hunt Group

"A well thought-out, well timed and well executed campaign with impressive results," was the judges' verdict, but what was the challenge? Superdrug launched its Beautycard loyalty programme in May 2011 to challenge rival cards and it soon boasted millions of users.

Category sponsor: Cross Media 2013

RedTie seals cross-media deal

Web-to-print specialist RedTie Group has signed an exclusive licence agreement with US-based Easypurl to become sole provider of its cross media marketing tools in the UK and Ireland.

A printer's roadmap for the communications landscape

Keeping up to speed with the latest developments in digital communications is no mean feat. Take your eye off the ball for just a short while and, as others enthuse knowledgeably - and perhaps a tad smugly - about 'automated marketing', 'software as a service,' and 'clickable paper', you can soon start to feel you've wandered into a mysterious foreign land.

Social firms work hard to be 'likeable'

Networking websites offer a low-cost way to improve sales performance and raise your profile.

Confidence crisis is print's opportunity

In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.

Communisis buys content marketing specialist

Communisis has increased the size of its design division by around 15% with the 7m acquisition of Editions Publishing.

Print and digital must team up to re-energise both media

At the beginning of the month, newspaper publishing giant News UK catapulted itself onto a new platform of cross-media potential and made the industry as a whole sit up and take notice.

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