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Teamed with comms tech, print can perform marketing magic

Near-field communication (NFC) has been primed to become ‘the next big thing’ in technology circles for a few years now and it has been pushed further into the mainstream over the past few weeks with the launch of Apple Pay and Barclaycard’s bPay developments.

Print is still the consumer’s choice when it comes to reading

Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on screen.

Confidence crisis is print's opportunity

In tough times, marketing budgets are typically the first to be squeezed. And this, as any printer working with marketers will tell you, has certainly held true over the past few years.

Print and digital must team up to re-energise both media

At the beginning of the month, newspaper publishing giant News UK catapulted itself onto a new platform of cross-media potential and made the industry as a whole sit up and take notice.

AR offers a means to put value back into printed products

Exploding labels, barking magazines, personal catwalks in your living room... Until now this level of interaction through the traditional medium of print has been a fantasy, but now the printed page is literally being brought to life through the use of augmented reality (AR).

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