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Keep clients’ brands safe and sound

Every marcomms practitioner will vouch that brand recollection and brand assets are the most important commodities that brands need to protect.

UK firm first in world for Acuity Ultra

Surrey-based creative production firm Echo House, has become the first company in the world to purchase a superwide-format Acuity Ultra from Fujifilm.

Bluetree Connect expands

Bluetree Group has given its print procurement brand, Bluetree Connect, a massive fillip with the appointment of a new director, staff and the allocation of additional resources.

Empine launches education brand

Blackburn-based commercial printer Empine Print has launched Empine Education, a sub-brand, dedicated solely to printing for the education sector.

Vitesse Mailing Preston becomes First 4 Direct Mail

First 4 Print Finishing has consolidated the First 4 brand by renaming its Vitesse Mailing Preston subsidiary First 4 Direct Mail, aligning Vitesse closer with its parent company.

Royle Financial Print rebrands to CPI Royle

Royle Financial Print has been renamed CPI Royle to reflect its ownership by CPI Group.

Watershed spooks ale fans with sinister sleeve

Watershed Packaging has been producing shrink sleeves for a number of years, with high-profile clients including Smirnoff and Deo-Go. But it has never delved into the beer market until now.

You can’t put a price on the value of good relations

Price has long been king for print buyers and brand owners, particularly in recent years with budgets being squeezed to the limit. And with some printers falling over each other to offer the lowest price they can to secure work, many buyers do not have to look far for a competitive quote.

Killer app: Leycol focuses attention on a most goodly book

To print or not to print? That was the question posed to east London-based Leycol Printers when it was approached by luxury eyewear designer Cutler and Gross.

Envisaging a new brand identity

At the end of 2015, the creative minds at Envisage Brand Experiences took the approaching new year as an opportunity to begin to plan for a renewal of the company’s image and on its website posted: “In the wake of festive decadence the new year gives us a chance to plan and prepare what we want to achieve over the next 12 months.”

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