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Print sets the beat at the heart of the marketing mix

For decades print was a medium of choice for marketers. Like TV and radio, it was a well proven method that delivered measurable ROI. Then the internet, email and SMS messaging came along and suddenly print’s dominance was threatened.

Print is inked into the fabric of life

Even with the highly experimental cuisine, a world without print is no fun at all – just one day without print is a struggle to get through.

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