UPM Raflatac launches premium label range


UPM Raflatac has launched a new range of label grades developed specifically for high-end applications in wine, spirit and craft beverages.

Reverie 2: "Gives brands the opportunity to put their best foot forward"
Reverie 2: "Gives brands the opportunity to put their best foot forward"

The Rêverie 2 collection consists of five substrates, including recycled and FSC certified products.

It features two UPM Raflatac Jazz products, light textured Ice Premium-FSC and iridescent Silver Ice Premium-FSC, which both offer "excellent ice-bucket performance".

Also in the new range are the 100% recycled UPM Raflatac Ronda PCR Ice Premium-FSC, which offers similar features to the Jazz products, and UPM Raflatac Rust for craft beers and red wines and UPM Raflatac Sabrage Blanc de Blancs Ice Premium for requirements that include high embossing and debossing.

“A product’s label is a key touchpoint that provokes an emotional reaction and establishes an instant relationship with consumers, and we developed this collection with that in mind,” said Vincent Tavernier, UPM Raflatac business development manager, Wine, Spirits, & Craft Beverage.

“Labels can communicate a lot about the character of the product they represent, and we’re excited to offer brands the opportunity to put their best foot forward in the competitive wine, spirits, and beverage market with intriguing label designs that tell a compelling story.”

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