DPI targets personalisation with second Nuvera 120 EA

Digital Printed Image (DPI) has bought a second Xerox Nuvera 120 EA following a successful six months of production on its first installation.

The machine will be installed in August, replacing DPI’s third and last Xerox 4127 press.

DPI managing director Robert Jupp said: "The quality of our current Nuvera 120 EA far surpasses the 4127 and is a much more robust production model.

"It has enabled us to produce much higher quality work with a quicker turnaround."

He added that Emulsion Aggregation toner added a finer halftone to DPI’s work and the Nuvera’s two-tray paper feeder’s ability to handle machine coated and glossy stocks has enabled the company to be more flexible with its substrates.

The addition of the second Nuvera along with the Xerox 700, installed in June 2010, will enable the Verwood-based printer to target the mailing and personalised print markets, claimed Jupp.

The Nuvera runs constantly between 8am and 8pm but Jupp said he wanted to bring in more work for the arrival of the second 120 EA.

He said: "At the moment we produce work for a select band of customers, and we want to diversify our work. The Xerox 700 enables us to do short-run colour work which has helped us to pick up colour clients but we are really going to push our marketing now."

The next potential investment for DPI is a Duplo DC-645e, which Jupp said he would consider over the next six months. The slitter/cutter/creaser would replace the separate machines to create space in the factory, Jupp said. It would join DPI's Horizon HT30 robotic trimmer and BQ270 perfect binder added over the past year to bolster its finishing department.

He added: "We are in our tenth year of service now and I am proud that we have gone from being essentially a copy shop to a self-sufficient business. We have remained stable over the years, turning over between £250,000 and £300,000 but it is time to take the business up a notch.

"We are in our fourth year of a five-year lease at our current plant so over the next 12 months we will definitely be considering moving to a bigger factory within the Dorset area."


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