Catford Print eyes opportunities in web2print

Pamela Mardle
Thursday, April 25, 2013

Commercial printer Catford Print Centre has completes 100,000 investment for web2print strategy, following a successful foray into the market.

Russ Jones, managing director of the southeast London firm, said that its new web2print service for funeral programmes had been a huge success, recently taking three significant orders in five weeks from the Ipswich area alone, which Jones believes is due to word-of mouth-advertising.

The company also offers NCR pads for business invoicing, as despite the increasing prevalence of electronic invoicing, Jones said that there were still a number of businesses that needed the stationery.

Now, following the installation of a Roland Versacamm 540i wide format printer/cutter - the final piece of his investment - Jones has launched an independent web2print site for T-shirt printing and personalised banner production. He said he anticipated having the website, and a revamped platform for funeral program orders, in operation before the summer.

Jones said: "Web2print is the way forward for us little guys. Customers are looking to buy without getting into the car to the shop – it’s all about convenience.

"The bigger companies are swallowing up all the larger orders and the little ones are having trouble coping. But I don’t worry about sales, more about profit. It is important to take smaller orders that have bigger margins."

Catford Print Services also installed an Ultra 250 black and white digital printer from Oce in March, at the same time as the Versacamm, to increase capacity.

The company’s current turnover is around £600,000, but with the additional services, Jones hopes to add an extra £100,000 per year by 2014.

 


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