By Rhys Handley, Monday 05 February 2018
Infigo Software plans to make clear that “print is still king” as the developer returns to PrintWeekLive! for 2018.
Setting up stall at the Wasps Arena, Coventry, on 7-8 March, the Crawley-based team is planning to present the latest development to its MegaEdit design tool, which comprises a plug-in that will enable product templates to be uploaded directly from InDesign, intended to increase the speed and ease of creating dynamic products.
Alongside its showcase, Infigo has also booked in for a workshop that will look into how e-commerce and digital advancements are revolutionising print and packaging.
“In the digital era, print is still one of the most emotive mediums, engaging consumers through everything from packaging and labels to marketing activity,” said head of marketing Suzanne Rouart. “We’re excited to show how automation and innovation enable new market and revenue opportunities and deliver competitive advantages to clients.
“Personalisation, automation and innovation are key to meeting the needs of the savvy digital first consumer, and suppliers and brands alike need to act quickly to implement online solutions that enable them to keep pace with the evolving demands of the customer.
“Last year, we found PrintWeekLive! to be a really engaging event, with just the right sort of atmosphere and people – that is why we are back to cap off our busiest ever year. Visit our stand to be inspired about the future of print and how to stand out in the digital era, whilst avoiding the pitfalls of commoditisation.”
Infigo will also be demonstrating some of the integrations it developed in the back end of 2017, such as live pricing integration with Tharstern, and its OEM partnership with Enfocus’ PitStop Pro error-detecting software. The developer also became a certified Google Partner last year.
Members of Infigo’s 40-strong team will be found at stand D5 during PrintWeekLive!. To find out more and book your place, visit printweeklive.com.