By Max Goldbart, Thursday 07 December 2017
Following the success of its debut summer newspaper, global affairs magazine and brand Monocle has launched its Monocle Winter Weekly, and expanded its sales remit to North America.
Hitting newsstands today (7 December), Monocle’s Winter Weekly will be published every Thursday in December, retailing at £5 and sold in newsagents and airports across major cities in Europe and North America. Initial print run of the 48pp Berliner-format newspaper will be 80,000.
Printed in Bern, Switzerland, and edited in London and Zürich, the first issue will feature the first of four essays from Monocle editor-in-chief Tyler Brûlé, along with an interview with Ohio governor John Kasich, features on the Georgian ski trade and Swiss ice hockey, and a short story from author Alex Preston.
A Monocle statement said: “Following the success of its four Summer Weekly newspapers, Monocle is returning to the presses to deliver a winter expedition into crisp white paper.
"The Winter Weekly will be on newsstands each week, bringing readers a snowier, high-altitude view of the world – from gritty reports to fireside fiction reads. Monocle - The Winter Weekly has been designed to inform, entertain and inspire – and to leave readers primed for 2018.”
It’s been a successful year for pop-up newspapers, with Archant’s fortnightly New European, which was launched in the weeks prior to the Brexit referendum, still going strong.