60 seconds with Sticky Labels

By Jo Francis, Monday 19 February 2018

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Vine Lodge Products (which trades as Sticky Labels) was set up in 1973 by the father of current managing director Gideon Hall. “He started from our garage with a Tickopress machine.

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My brother, sister and I were ‘employed’ at various stages in our childhood. Over time, the business grew and I joined properly in the early 1990s,” says Gideon, who confesses to thinking that the internet “would never catch on” when his father suggested the firm setup a website in the late 1990s. “He persisted, so we got www.stickylabels.com and haven’t looked back since.”

Where are you based? 

Sticky Labels is based in an old Wesleyan Chapel in Butterwick in rural Lincolnshire

How many staff do you have?

Eight

What does your firm do?

Short runs of labels, from address labels to full colour waterproof labels

What’s your typical customer? 

There is no typical customer – we have customers who have used us for address labels, ordering a roll every three years, to large corporations who order monthly. Although this keeps things interesting, it makes targeting the marketing of our products difficult

Which areas do you serve? 

Mostly the UK, but have regular customers in Europe and Africa

Which markets do you serve? 

All of them!

What’s your company’s mission statement? 

Short runs of printed labels – fast!

What’s your USP? 

We are extraordinarily quick – an order that comes in over the previous night will generally be printed and dispatched the same day. We also offer a huge range of labels in an almost unlimited range of sizes and shapes

Where do you see your business in five years’ time? 

Offering an even wider range of labels including biodegradable, recycled and recyclable labels

What’s your team’s favourite biscuit?

We try not to discriminate, but the Garibaldi has its charms

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