Reflex Print Solutions invests in Xerox 770

By Tom Allsop, Tuesday 11 December 2012

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Staffordshire-based Reflex Print Solutions has replaced its Xerox 700 digital colour press with a Xerox 770 in an investment worth upwards of 60,000.

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Reflex Print Solutions will increase its digital capacity with the Xerox 770

The six-staff, £500,000 company will receive the new machine from distributor Document Network Services before the end of the week. Its existing Xerox machine, which it has had for three years, will be returned to Xerox.

Gary Murgatroyd, Reflex Print Solutions’ director, said the new machine, which is twice as fast, would allow the company to expand its digital capacity.

"More and more customers are asking us to do jobs that have to be turned around in 24 hours and the new machine prints 70 pages per minute, whereas the old one only printed 35, so that’s a big plus,"  he said.

Murgatroyd said the £500,000 turnover company was not moving away from litho printing but that there was little difference in the quality of litho and digital presses. "It would be impossible for most people to notice the difference between products printed on the Xerox 770 and our existing litho presses," he added.

As part of the Xerox investment, Reflex Print Solutions bought a handheld spectrophotometer as well as an inline spectrophotometer, which automatically calibrates the machine during runs.

Murgatroyd said colour calibration, which had previously been a lengthy process, could now be done in the time it takes to click a button. The new machine includes an external Fiery RIP and can duplex print 70 pages of up to 300gsm per minute.

Inline finishing features include saddle stitching and square back binding, which makes saddle-stitched booklets look as if they have been perfect bound. Reflex Print Solutions also invested in EFI's automated imposition software, EFI Impose.

Murgatroyd said the company’s increased digital capacity could allow it to take on another staff member in its origination department in the New Year.

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