Favini wins Green award for Crush at Luxepack launch

By Pamela Mardle, Thursday 01 November 2012

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Favini's latest innovation in packaging paper, Crush, has won the Green award at its launch at Luxepack 2012.

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Crush is created using 15% organic residues

Favini marketing and sales director Chris Brown said the 18-month development process was a "labour of love" that involved securing a number of patents to produce the environmentally friendly papers from organic residues.

He added: "We thought we had something good but to win the award, we were just delighted.

"The award puts Favini on the map as an important innovator in environmental products.

"It has raised the profile of Favini as a small company that can make such important steps in terms of product development."

Residues from organic materials including corn, orange, kiwi, olive, almond, hazelnut and coffee replace 15% of virgin fibres in making the paper.

The colour range and names correspond to the raw materials used as advised by branding consultancy Silk Pearce, which also helped Favini decide on finishes and promotional material for the range.

The residues are sourced from third parties such as those processing organic waste to use as fillers in animal feed or rescued from landfill sites.

The process of combining the residues with recycled and virgin pulp is carried out at Favini’s Rossano plant near Venice using electricity generated by its hydroelectric plant.

Crush is available in 120, 200, 250 and 300gsm and is suitable for shopping bags, labels and creative applications in the wider packaging sector.

Italian paper manufacturer Favini is known for its environmental credentials, and has previously converted algae into paper for its Shiro Alga Carta range.







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