Cewe goes on spending spree at HP Drupa stand

Wednesday 09 May 2012

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Cewe Color has purchased two HP Indigo 7250 presses and an HP Indigo 7600 at Drupa. In addition, the company has signed a letter of intent for an HP Indigo 10000.

Cewe Color director Michael Fries said: "We are always looking for productive solutions. The web presses offer us inline production and a high level of automation."

The company has already been using an HP Indigo 7200 for the last two years. "We have a wide product portfolio and various quantity structures," added Fries. Hence the company has also invested in a sheetfed machine.

Cewe Color is expanding its business and in addition to photo books, greeting cards and calendars is increasingly printing business reports, manuals and brochures as short-run jobs.

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