Overmatter: Custom-printed catsuits

By PrintWeek Team, Monday 28 October 2013

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The rush of pre-Christmas book launches has resulted in a flurry of print runs, some more substantial than others.

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Overmatter was pleased to see that Katie Price has been doing her bit for the industry, by bringing out her fifth (yes, fifth) autobiography to add to her considerable, um, oeuvre.

Love, Lipstick and Lies, printed by CPI, has been launched with no little fanfare and an appropriate amount of bling. Shy and retiring Price, never one to shun a publicity opportunity, has also thrown herself into the promotional book launch activities with typical gusto, big hair, false eyelashes and chutzpah.

However, it wasn’t the feather boa or the latest revelations about Price’s convoluted love life that captured Overmatter’s attention. No, it was THAT custom-printed catsuit covered in images of the front cover of her new book. The Lycra fabric (you can see that it needs to be quite stretchy) was dye-sub printed by personalised print specialist www.bagsoflove.co.uk in London.

If only we’d known about this custom-clothing possibility before PrintWeek Awards night! Still, there’s always next year…

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