The 1975 launch fashion sustainability initiative

By Jemima Tottle, Friday 23 August 2019

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English pop-rock band The 1975 have pledged to reduce waste of ‘fast fashion’ clothing by reprinting over old band merchandise.

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The 1975 will reprint over old band merchandise. Image: Matty Healy, Instagram

The act plan to reprint new album logos on top of old, repurposed merchandise in a bid to reduce the fabric waste they are responsible for.

Frontman Matty Healy shared a video on Instagram of the revamped t-shirts, which were originally printed for a 2013 tour, and said: “We are not making new shirts for now. Unsustainable.

“This run is all old shirts (first album, early tours, etc) that we had kept and have reprinted as your NOACF [upcoming album Notes on a Conditional Form] shirts.”

While the reprinted merchandise will be available to buy, the band have also offered fans the opportunity to take their old band t-shirts to the Reading and Leeds festivals where they can be reprinted with the new album logo for free.

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