VGL put the ‘ooh!’ into OOH print with five Mamma Mia bus wraps with rainbow glitter vinyl that give a shimmering illusion of movement when hit by light. A Sky building wrap meanwhile featured giant images of racing car driver Lewis Hamilton, footballer Paul Pogba and cricketer Joe Root.
www.vgl.co.uk 0118 922 1300
“A very well thought out entry with excellent case studies,” reckoned the judges. The vinyl specialist in Reading, Berkshire, produced graphics for Beefeater Pink in Oxford Circus – a first for underground graphics involving strawberry-scented posters at exit corridors and a vinyl wrapped escalator. Working with Clinique and Luton Airport, VGL celebrated International Women’s Day with graphics on stairwells, headwalls, floors and escalator glass panels. That was the airport’s largest single-brand activation, and this is VGL’s first OOH category win.
www.smpgroup.co.uk 020 8855 5535
An 8m-high graphic for Benetton’s flagship store on Oxford Street almost helped last year’s category winner reach the PrintWeek pinnacle again in 2018. “Impressive collaboration with clients delivered great results,” said judges of VW backlit roadside posters, 7m-high Andy Warhol structures and trippy graphics for the Samsung Galaxy smartphone. The last project involved lasers and mirrors near Tower Bridge to create a spectacle that made national news and 22 million social media impressions.