Marketing Campaign of the Year: Gemini Print Group

By PrintWeek Team , Monday 22 October 2018

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“That’s what marketing is all about,” reckoned the judges. “Fantastic ROI that delivers on the brief.” The Shoreham-by-Sea company wanted to increase the digital printing side of its business by £1m using current headcount and resources – a tall order for managing director Steve Cropper.

marketing

Marketing Campaign of the Year: sponsored by Quadient

Gemini Print’s lavish four-colour LOOK BOOK with digital foiling, personalised information to demonstrate variable data and online engagement helped bump up digital revenue by £1.3m. The book is simple, successful and now on its fourth reprint.

www.gemini-print.co.uk 01273 464884

Highly commended 

Impress Print Services

www.impressprint.co.uk 01932 236100

Impress did just that with a campaign to promote digital technology. Into the marketing mix went white, sensory and gold inks, formats up to 900mm long and sumptuous stocks up to 610 micron – a UK first. Website, brochure and mailers promoted innovation in an engaging and humorous way to increase loyalty, new business and revenue.

TOD London UK

www.toduk.com 020 7631 8660 

Following the recent rebrand, TOD focused its marketing campaign on The Book of Possible, a print and production masterpiece takes the reader on a creative exploration of print via page layouts that wowed judges: “A simple but brilliantly effective marketing campaign.”

Finalists

Boss Print

Gemini Print Group

Impress Print Services

Paragon Customer Communications

Pureprint Group

TOD London UK

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