Royal wedding uplift for printcos

By Jo Francis, Friday 18 May 2018

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It has been estimated that this weekend’s royal wedding could result in a £1bn boost to the economy – with printers among those cashing in.

mask-arade-royal-masks

Mask-arade's royal masks: more than 100,000 sold

A plethora of memorabilia to mark the marriage of Prince Harry and Meghan Markle has sprung up, including bunting and commemorative t-shirts. 

National newspapers are also poised to rush out special editions this weekend. 

Print is at centre stage in much of the merchandise, from the mundane – such as tea towels and mugs – to the eye-popping Harry and Meghan swimsuits printed by London-based Bags of Love. The suits (below) were modelled on ITV breakfast show This Morning earlier this week, and left hosts Holly Willoughby and Phillip Schofield in hysterics.

bags-of-love-prince-harry

Warwickshire personalised and promotional mask specialist Mask-arade has been pulling out all the stops to meet demand for its range of royalty-themed masks, with Meghan and Harry unsurprisingly proving to be the bestsellers in the firm’s extensive royal range, alongside other members of the royal family and as well as the classic British policeman and Coldstream guard mask designs.

“It’s been fantastic. Six months ago we were wondering whether it would ignite, but then it all came through,” said design and marketing manager Joe Alsop.

“We’ve been rushed off our feet for the last three weeks sending orders out, and up until 5pm last night we were still packing orders to be sent to Windsor.”

Alsop said the firm had now reached sales of 100,000 units related to the event.

Fast food firm KFC will hand out 50 ‘limited edition’ white and gold royal wedding themed buckets of chicken to customers at its Windsor branch tomorrow, while Windsor bakery and café Heidi has installed a Ripples coffee printer and has been serving up limited edition ‘Megharrycino’ coffees printed with an image of the soon-to-be-wed pair.

 

Consultancy firm Brand Finance has doubled its initial estimate of the likely boost to business as a result of the event, from £500m to just over £1bn.

London-based fine printer Barnard & Westwood printed the formal invitations for the wedding

 

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