As well as high-quality print, judges for the out-of-home (OOH) category were looking for in-situ effectiveness and outstanding customer service for everything from billboards to bus wraps. London’s SMP Group won praise for the breadth of its entries - Lloyds Windows, a Specsavers 48-sheet, a Porsche building wrap and Paddy Power experiential bus wrap.
The latter focused on Leicester City’s surprise crowning as Premier League champions and included an open-top-bus vinyl wrap that rolled off a 1.6m-wide HP Latex machine. Printing took place over two days with wrapping completed in a day. The print scored a direct hit, with people reaching for their cameras to capture the head-turning green bus with cheering betting winners on board. The judges joined in the fun: “A really impressive range of entries, hats off to the team.”
www.smpgroup.co.uk 020 8855 5535