Marketing Campaign of the Year: Impress Print Services

By PrintWeek Team , Monday 16 October 2017

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With a wistful nod to the past, Impress focused its Digital Gold campaign on Willy Wonka-style tickets to promote new digital metallic technology, strengthen customer loyalty and promote short-run, high-end work from its base in Walton-on-Thames, Surrey. Up went a Digital Gold webpage, out went tickets offering personalised samples.

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Other elements included a colour guide box filled with a gold Ferrero Rocher chocolate, as well as blogs, tweets and listings on Pinterest and Instagram. All for £4,000. “A technical campaign with spectacular results,” said one judge. Impress enjoyed 2,500 web hits because of the campaign and coaxed existing clients to go for short-run digital metallic work instead of printing litho. Meanwhile 150 new clients generated added value of over £100,000 – a return of over 2,500%. “Wow, what an ROI! Brilliant result and brilliant campaign,” said an awe-struck judge.

www.impressprint.co.uk 01932 236100

Highly commended 

Masters Bookbinding 

www.mastersbookbinding.co.uk 0118 324 0120 

Masters has offered traditional bookbinding for over 42 years, but letting the world know was a challenge. Last year the Reading business created a new website and ‘Box of Magic’ clamshell container with binding samples. Early results show a 77% jump in quotes from box recipients. Revenue from box customers rose 58%, demonstrating the magical powers of the Masters samples. “The campaign perfectly showcased their capabilities and results proved the effort was worthwhile,” said judges.

Finalists

Impress Print Services

JPS

Masters Bookbinding

Resource

Solopress

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