With a wistful nod to the past, Impress focused its Digital Gold campaign on Willy Wonka-style tickets to promote new digital metallic technology, strengthen customer loyalty and promote short-run, high-end work from its base in Walton-on-Thames, Surrey. Up went a Digital Gold webpage, out went tickets offering personalised samples.
Other elements included a colour guide box filled with a gold Ferrero Rocher chocolate, as well as blogs, tweets and listings on Pinterest and Instagram. All for £4,000. “A technical campaign with spectacular results,” said one judge. Impress enjoyed 2,500 web hits because of the campaign and coaxed existing clients to go for short-run digital metallic work instead of printing litho. Meanwhile 150 new clients generated added value of over £100,000 – a return of over 2,500%. “Wow, what an ROI! Brilliant result and brilliant campaign,” said an awe-struck judge.
www.impressprint.co.uk 01932 236100
www.mastersbookbinding.co.uk 0118 324 0120
Masters has offered traditional bookbinding for over 42 years, but letting the world know was a challenge. Last year the Reading business created a new website and ‘Box of Magic’ clamshell container with binding samples. Early results show a 77% jump in quotes from box recipients. Revenue from box customers rose 58%, demonstrating the magical powers of the Masters samples. “The campaign perfectly showcased their capabilities and results proved the effort was worthwhile,” said judges.
Impress Print Services