Direct Mail Printer of the Year: Howard Hunt

By PrintWeek Team , Monday 16 October 2017

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This was anything but junk mail. The NSPCC’s annual ‘Letter from Santa’ campaign invited the customer to log on to an online ordering portal and choose the visual design they wanted to send before using data input fields to customise their letter online.

pwa17-direct-mail

The printer in Dartford, Kent, finessed a campaign involving 15 million inserts with ordering forms as well as messages to drive ordering online, 4,000 posters and 2,000 leaflet dispensers. “The NSPCC piece in particular brilliantly demonstrated how to deliver an end-to-end mailer,” was the verdict of the judges, who were focusing not just on print but the full range of finishing techniques including folding, perforating, personalisation, die-cutting and pop-ups. “In fact all the samples were innovative.”

www.howardhuntgroup.com 01322 414000

Highly commended

Geoff Neal Group 

www.geoffneal.london 020 8751 4455 

The car industry is one of the major users of direct mail that still looks for innovation and bold concepts, according to the printer in Feltham, Middlesex, which mightily impressed the judges with its entry. Its VW Golf slatted mailing was produced in three weeks on litho and UV-litho machinery, then die-cut, hand-enclosed in a personalised carrier and sent to 50,000 people. “Fantastic samples with some lovely finishes,” said judges of the job and also mailings for Peugeot, Citroën and Unite. 

Finalists

Geoff Neal Group

Howard Hunt

Paragon Customer Communications

Plastic Card Services

Pureprint Group

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