Luxury comes at a price and judges wanted a lot from this year’s entries, from spectacular production values to printed products that were sturdy yet elegant and fit for purpose. Consistent quality of repro, print and finishing, meanwhile were musts, and Boss Print delivered on all fronts to claim this award for the third time. This was thanks to “spot-on accuracy in finishing and truly exceptional work”.
The Caneletto box, for example, which the judges said “showed an excellent use of foil and oozed luxury” thanks to embossing, hidden magnetic catch, silk-lined inner and silver-foil blocking. Meanwhile the Centre Point box was “beautiful in its simplicity” with a copper foil-blocked lid and tray with foam panel die-cut, all shrouded in a lustrous printed wrap.
www.bossprint.com 020 8992 4080
www.screamingcolour.com 020 7549 3400
A runner-up in 2014, Screaming Colour made a lot of noise again in 2017 with a Smashbox cosmetics launch made using Ebony Colorplan and Black Plike over board with a nifty hinged lid that doubled as a mirror. Concealed in a recess in the box was the new cosmetic, which when removed revealed other items in a drawer. The judges were made up: “Smashbox was hard to fault. Outstanding.”
Midland Regional Printers