BPIF's creative service expands remit and rebrands

By Max Goldbart, Wednesday 11 October 2017

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The BPIF’s Creative Digital Industries (CDI) Yorkshire special interest group has rebranded to support its national roll out.

robert-mcclements

McClements: "With encouragement from the BPIF we’ve realised it needs to be something with a national perspective"

The rebrand of the five-year-old, four-staff organisation went live in August.

CDI president Robert McClements said that the rebrand was part of a “strategic decision” to expand and replicate CDI Yorkshire’s activities on a national basis.

“CDI is a special interest group of the BPIF, which began life as a northern initiative and is now being rolled out on a national basis to provide core business services to the creative and digital industries,” said McClements.

“With encouragement from the BPIF we’ve realised it needs to be something with a national perspective, and in connecting with creative and digital industries we realise that they actually need assistance with some of those business disciplines.”

CDI focuses on developing links between the creative and print sectors and as part of its expanded remit it will now be able to offer BPIF-backed support services in fields including HR, health and safety, legal and marketing to the CDI membership nationally.

It will also continue to run its annual Visual Media Conference. 

The Visual Media Conference’s fifth outing will take place next year at Leeds Beckett University's Rose Bowl, the same venue as this year's event, which was attended by more than 200 delegates and featured talks from the Direct Marketing Association and Print Power.

Manager Meeka Walywn-Lewis said that the group intends to aid those companies that “simply do not have the time or resources to deal with the day to day issues such as HR”. 

The news comes after ITV chairman Sir Peter Bazalgette published his independent review into the creative industries, an industry that he says will be worth £128.4bn to the UK economy by 2025.

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