Monocle launches Summer Weekly

By Max Goldbart, Thursday 10 August 2017

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Global affairs magazine and brand Monocle has launched a new newspaper, the Monocle Summer Weekly, with the first of four issues hitting newsstands today (10 August).

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The newspaper will be available in airports, resorts, global Monocle shops and on newsstands across Europe

The 48pp Berliner-format newspaper, which is retailing at £5, is printed in Bolzano, Italy but edited in London. It will be available in airports, resorts, global Monocle shops and on newsstands in a number of cities across Europe.

Speaking on the BBC’s Today programme this morning, Monocle editor-in-chief Tyler Brûlé said the newspaper will give readers “a digest of the things we do in Monocle every month as a magazine”.

“Our heritage at Monocle as a brand is a magazine, but we decided that there was space in August to reach readers across the Mediterranean in their loungers, in a weekly format. That’s exactly what it is. Printed at the heart of Europe," he said. 

The first issue includes interviews with EU competition commissioner Margrethe Vestager, former Tate Britain director Stephen Deuchar, author James Hawes, and also includes reportage from the Iraqi city of Mosul. 

Also speaking on Today, The Guardian's head of media Jane Martinson said the launch didn’t necessarily mark a resurgence for print.

“As much as I’d love it to point to a wider future for print I think it’s quite hard to see the launch of a summer weekly – as fabulous as it may be – as a sign that the future is bright for newspapers, but it does show there are some enduring trends,” she said. 

“Lots of people in the media are looking at ways to try to make money, try to recapture some of the things that were happening with print, and I don’t think that happens in the same way for everybody. 

“The type of sponsored content and advertising Monocle are attracting you wouldn’t get for everybody but there is obviously demand there.” 

Martinson also pointed to Archant’s New European as an example of a pop-up newspaper that is now enjoying enduring success. 

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