Huddersfield-based Propack Direct Mail has fended off stiff competition to sign a sponsorship deal with racing driver Daniel Lloyd and the MG RCib insurance racing team in the 2017 British Touring Car Championship (BTCC).
It is the second consecutive year that the £8m-turnover company, which provides direct mail and digital print as well as print management and packing services, has sponsored 25-year old 'local-lad' Lloyd and will once again produce the team’s posters and publicity materials during the 30-round championship.
“This partnership is great vehicle for us to get our name out there linked with a fantastic event. It helps us provide fantastic corporate hospitality and that was a driver for us to secure the contract,” said account director Gary Walker.
“It works really well as we have a real national spread of clients and with the race meetings all around the country we can generally offer our clients something close to them.
The 2017 Dunlop MSA BTCC season, screened on ITV4, will have its first meeting this Sunday (2 April) at Brands Hatch, Kent where Lloyd, who made three race appearances last year, will make his debut for the full ten-weekend season.
He said: “I loved competing in the BTCC last year and to have the chance to step up and join the MG factory team with Propack behind me is a fantastic opportunity."
Propack predominantly produces direct mail and print for the automotive sector, charities and colleges as well as providing contract packing for retailers and brands such as Asda, SkyBet, Travis Perkins and GHD.
The 21-year-old business employs 63 full-time staff at its from its 3,700sqm facility working across all divisions.
It runs digital colour kit including a Xerox iGen 150 and iGen 4 as well as a Ricoh C9110, which was installed in January this year. It also runs five Konika Minolta Bizhub mono devices, a wide range of finishing equipment from manufacturers including Morgana, Duplo, D&K and Heidelberg as well as four enclosing lines and a poly-wrapping machine.
Since launching as a contract packing company in 1996, Propack’s work remit has evolved to include direct mail fulfilment, data manipulation, laser printing and colour digital printing. Most recently this month, the business has launched its own postal brand, Ethical Mail, predominantly aimed at the charity and financial sectors although Walker said more sectors would be targeted as the brand evolves.