Romax has invested in a Management Information System (MIS) from Imprint-MIS to boost its efficiency and enable it to capitalise on growth opportunities.
The Greenwich, London-based marketing services and direct mail specialist said demand for its services have grown consistently year-on-year and it required a more robust MIS than its current setup.
Romax managing director Robin Sumner said: “We’d written our own internal MIS in 2006 and while it was well written and still works, it was getting to the point where it was creaking a bit too much so we thought we’d be best to invest in something that we could get ongoing support into the future with and which has a few extra bells and whistles.”
Imprint-MIS is currently preparing the system, which is due for installation at Romax’s 925sqm premises at the end of this month. The software will comprise of Imprint’s Direct Mail Business Control System and Shop Floor Data Capture and will cover all aspects of production and fulfilment.
The Direct Mail Business Control System is a dedicated direct mail system with specialist features such as an estimating module for multiple items, shop floor data capture, data handling and processing, and works instructions that make it easier to enter and control direct mail orders.
“The Imprint MIS will allow us to measure each job from receipt through to dispatch a lot more closely than our current MIS, which does not allow us to measure it anywhere near as accurately,” said Sumner.
“It allows us to keep a closer handle on costs and see exactly where our money is being spent internally so we can adjust accordingly.”
The firm said it also looked at alternative systems from all of the major MIS suppliers before coming to its final decision.
“Imprint demonstrated that they can offer us everything to move the business forward,” said Sumner.
“Additionally, we are looking to fully automate our workflow and as Imprint offer JDF/JMF integration with all our machines including our Xerox presses and Horizon machines it ticked all the boxes for moving the business forward.”
Romax, which has 33 staff and a turnover of around £4m, works for clients including Reed Exhibitions, Southbank Centre, the BBC and the NHS. Its Xerox kit includes an iGen 150, a DocuColor 8000, a Nuvera 157 Mono printer and a 4127 mono printer.