Live, scheduled product demonstrations will be central to Sign & Digital UK’s 2016 offering as it gears up for its next show in April.
The sign making, display and digital printing show, held at the Birmingham NEC from 19 - 21 April 2016 has already confirmed Roland DG and Mimaki UK and Ireland distributor Hybrid Services to run demonstrations with full schedule details expected in the new year.
The 2016 show will also see the launch of an online meeting booking facility, where visitors will be able to schedule appointments with exhibitors throughout the duration of the show.
These new show features will be available to view and schedule as part of the visitor registration process online, enabling visitors to better plan ahead.
It is not the first time Sign & Digital visitors have been able to see demonstrations at the show but it has shifted focus for next year.
Rudi Blackett, event director for Sign & Digital UK, said: “Sign & Digital UK is a busy show with busy stands. There are always demos going on but we have got a demo schedule, which hopefully the visitors will like.
“With so many products on show, our visitors will know that they can go to a particular stand at a particular time and see a demonstration of a product that they are interested in.”
This, and the online meeting booking feature should help visitors better organise their time and get the most from the show, he added.
Show organizer Faversham House said the 2016 show is 21% ahead on stand bookings compared to 2015.
Sign & Digital UK 2016 is free to attend for trade visitors and is held in Halls 17 and 18 of the NEC.