Fespa is aiming to attract 1,000 non-Fespa regulars to Printeriors 2016 with an “application-focused” showcase aimed at interior designers and buyers as well as wide-format printers.
The wide-format trade show is hoping people who would not normally attend will be encouraged to visit its next offering, part of Fespa Digital 2016, in Amsterdam, from 8 to 11 March.
A one-day conference on 10 March will feature senior editor of Homebuildlife, Gemma Riberti, Bogdan Viorel from wrapping media supplier MacTac, Kitschiku designers Matthew Etkin-Budge and Laura Etkin-Budge, Thijs Sepers and Vincent Post of wide-format printer TS Visuals and managing director of design and print company Artworks Solutions John Sulzmann.
Sessions range from design for the workplace and vinyl applications for interiors to printed furniture.
Fespa divisional director Roz McGuinness said: “The key difference this year is we are engaging more with printers than manufacturers, so we can connect the two.
“People looking for printing can speak to those who can produce it for them. Printers meanwhile will be able to see what machines have been used to create specific interiors. The show will be of use to manufacturers looking for print to be part of their production process.”
She added: “We are targeting the creative community, showcasing what can be done with print. Manufacturers of textiles and furniture and buyers will be able to speak to core exhibitors.
“Printers will be able to see what their peers are doing, while the design community will be able to engage with printers to see what the latter can do for them.”
Of the 16 rooms in the show within a show, 10 have so far been reserved. Room sets will be “curated” by Printeriors interior designers.
“We are not naming names just yet, as we are in the process of recruiting the curators to work on the designs. We will confirm exhibitors in the new year,” McGuinness said.
She added: “Printed interior decoration is a strong diversification area for wide-format digital printers and is making waves in the interior design and architectural industries.
“Textile for decorative applications was also one of the main growth areas highlighted in last year’s Fespa Census.
“We know that an increasing number of our core Fespa Digital community already offer solutions in this field, and therefore want to ensure we are proactively highlighting the opportunities to those who may still be considering the value to them.”
McGuinness said there were numerous possibilities for printers in this sector including wall and floor coverings, textiles, furniture and accessories.
“For 2016 we have chosen a hotel theme so that we can highlight the different techniques and applications that can be created using print across a number of interior environments.
“It will cover the complete gamut from ceramic tiles in bathrooms to printed cushions and curtains in the lounge or bedroom.
“The Printeriors showcase and conference will once again provide both printers and designers a place to visualise how print can transform ordinary interiors into the extraordinary.”